COPYWRITING & EMAIL MARKETING for HEALTHCARE & SPECIAL EDUCATION BRANDS
Meaningful marketing to help build relationships and drive sales, all while saving you time so you can focus on what you do best—caring for kids!
Build relationships with the right audience
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Increase sales while improving lives
Save time for what really matters
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Welcome to Kathy McClelland MarketingI sit on both sides of the table.
As an email marketer, I help healthcare and special education brands spark meaningful conversations that lead to life-changing results. I love crafting copy that gives people the information they need to take action.
As a parent of a child with special healthcare needs, I am your target audience. I know firsthand how essential good healthcare and special education services are for a child’s quality of life.
As a copywriter and a caregiver, I can get to the heart of your brand and deliver messaging that gets results.
Full-service email marketing
explore
STRATEGY
We’ll start by clarifying your your goals and working backwards. I’ll audit your current email setup, identify what’s working (and what isn’t), strengthen list-building essentials, and map out sequences that nurture your audience with a clear plan forward.
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COPYWRITING
Email copy is both an art and a science. Depending on the campaign, I craft promotional, nurturing, or story-driven emails—all in your brand voice—to connect and convert.
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TECH & DESIGN
Email platforms can be overwhelming. I’ll make sure yours runs smoothly, set up automations that work around the clock, and design emails that reflect your brand. I also provide reporting so you can adapt to what’s working.
Overwhelmed by email marketing?TOGETHER, WE CAN MAP OUT A PLAN
You are a specialist helping improve the lives of individuals with special health and educational needs, but you’re not a marketing expert. And that’s okay! You don’t have to do everything.
There are considerable barriers to doing email marketing yourself.
Time Constraints - Writing, designing, and managing the back-end of email marketing can be time-consuming for busy business owners.
Inconsistent Engagement - It can be frustrating when you have low engagement or very few sales as a result of your consistent email efforts.
Unclear Strategy - It’s challenging to know how to build an email marketing strategy with the right mix of sequences and campaigns to work optimally for your business. And also, know which tech will best get you there.
Let’s take it one step at a time.
With all the right pieces in place, you will see more engagement and conversions.
Why Email Matters
Direct access to your audience’s inbox
You—not the algorithm—are in control
Builds trust and ongoing relationships
$42 return for every $1 spent (yes, really, according to the Data & Marketing Association)
More cost-effective than chasing new customers
hi, I’m KathyEmail marketer & caregiver to a loved one with special healthcare needs
I believe HOPE is possible for those living with disability—for both children with special needs and their caregivers.
For people affected by disability to thrive, they need trusted resources: durable medical equipment, therapy services, AAC devices, sensory products, psychological support, family camps, and more!
I have the privilege of helping families connect with the products and services that make a full and joyful life possible.
Before becoming a mom to a little boy with disabilities, I worked as a marketing manager. I understand the pressures you face to keep your business growing.
Together, we can create meaningful marketing that not only drives sales but also transforms lives.
designed to meet your needsEMAIL MARKETING SERVICES
to Deliver Big Returns
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Full Service Email Marketing
STRESS LESS WITH A COMPREHENSIVE PACKAGE
From strategy and copy to design, tech, and reporting—I’ll handle it all. You set the vision and goals; I’ll manage the day-to-day so you can stay focused on your business.
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One and Done Email Services
GET STARTED—OR UNSTUCK
Need a Welcome Sequence, Black Friday Sale, Lead Generator, or Newsletter? I’ll build a custom package that’s just right for your business. It will give you direct access to your audience and drive sales.
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Email Platform Migrations
SWITCHING PLATFORMS DOESN’T HAVE TO BE STRESSFUL
I’ll help you understand if an ESP or CRM is a better fit, manage the transition, and ensure every piece is set up to run smoothly. Migration made simple.
MISSION
Creating email campaigns that engage your audience and help you make a meaningful and ongoing impact.
testimonialsKIND WORDS FROM CLIENTS
View My
PORTFOLIO
CapeAble Weighted Products Welcome Sequence Emails
Fostering Hope Broadcast Emails
AAP Grand Rounds Direct Mailer
ABA Connect Meta Ad Lead Generator
Hand to Hold Blog Article
Copy That Supports Your Entire Sales Funnel
Grow your business with email marketing that drives results—and copy that optimizes every stage of your sales funnel.
In addition to email, I create SEO blog articles, professional bios, product descriptions, social content, meta ads, website copy, and more.
free downloadIT ALL BEGINS WITH AN IDEA
READY TO TRANSFORM
YOUR EMAIL MARKETING?
Get in touch!
Whether it’s a new product launch, upcoming sale, or regular newsletter, I’ll help you connect with your audience through story-driven emails that get results.
